Connected TV advertising guide
What is connected TV advertising?
Connected TV (CTV) advertising places video commercials within television content watched through an internet-connected TV, streaming device, or streaming app. It gives small and local businesses a way to advertise on the living-room screen while focusing their campaigns on relevant communities and audiences.
The basics
How is CTV different from traditional local TV advertising?
Traditional TV campaigns often buy broad coverage across a broadcast market. CTV advertising can focus campaign delivery around the towns, ZIP codes, and audience characteristics that matter to a local business. The commercial still appears on a television screen, but campaign planning can be more geographically and audience focused.
Available targeting and inventory depend on the approved media plan and publisher availability. AirYourAd defines the planned audience, geography, timing, and projected delivery before launch.
Getting on streaming TV
How can a small business advertise on streaming TV?
- Define the campaign.Share your goals, service area, ideal customer, budget, timing, and commercial readiness.
- Review a media plan.AirYourAd recommends a practical audience, geography, and campaign approach with projected impressions, reach, and targeting.
- Prepare the commercial.We can check an existing commercial or separately scope optional commercial creation and editing.
- Launch and manage delivery.AirYourAd handles media buying, launch, ongoing campaign management, optimization, and reporting.
CTV advertising cost
How much does CTV advertising cost?
AirYourAd campaigns start at $500 per month with a 3-month minimum, for a $1,500 campaign total. Current monthly investment levels are $500, $1,000, and $2,500. Each includes campaign strategy, local audience targeting, optimization, and performance reporting.
Commercial production is not included in monthly media campaign pricing. Your investment determines how far and how often the campaign can reach the planned audience.
Compare campaign investments →Local targeting
How does geographic or ZIP code targeting work?
Geographic targeting focuses campaign delivery on the communities a business wants to serve. Depending on the media plan, that can include towns, selected ZIP codes, or a surrounding local market.
Geography is one part of the plan. Audience factors such as age, interests, and household characteristics may also help define likely customers. The final proposal documents the campaign's approved audience and geographic scope.
Hands-on service
What does AirYourAd manage?
AirYourAd manages campaign planning, audience and geographic targeting, media buying, launch, ongoing optimization, and campaign reporting. We also check an existing commercial for campaign readiness. When a business needs creative help, commercial creation or editing can be added under a separate scope.
Every campaign is built around the business, market, ideal customer, and chosen investment. Learn more about AirYourAd's managed approach or request a free media plan.